LYBRO JEANS | THE BEATLES VIEW OF THE MERSEY JEAN-SCENE flyer pubblicitario

Merseyside is international.

You feel you're at home and abroad on Merseyside.

Look seawards from a Liverpool quayside and America seems as close as the Atlantic horizon. And Merseyside is a magnet attracting people and customs from every country. (The world meets and mingles on Merseyside!)

The Merseyside jean-scene is lively, stylish, self-confident. (More groups, more clubs, more action on Merseyside).

And the Merseyside mood is adventurous!

Here 'the big, new idea will catch on and flourish - and, like The BEATLES, take the nation by storm!

 

ON MERSEYSIDE ..•

Girls will be boys!

They hunt out the 'hippy' sizes from the LYBRO range!

Follow the male trail to

YOUR nearby Lybro stockist.

If you find your 'fit' you'll look FABULOUS!

(It's worth trying!)

GO MERSEY ! GO LYBRO! 

 

Nel 1963 Lybro Limited, azienda di abbigliamento di Liverpool, chiede a The Beatles di pubblicizzare i loro jeans.

Lo shooting (primo e unico che vede The Beatles testimonial di una campagna pubblicitaria) si tiene nella primavera 1963.

Le fotografie vengono utilizzate per creare un volantino con i disegni di The Beatles.