THERE IS ONLY ONE APPLE

Apple Corps Ltd. was established in January 1968 to manage the non-musical commercial interests of the Beatles. The iconic band, including all four members with equal status as presidents, founded the company in conjunction with their manager, Brian Epstein. Located at 3 Savile Row, London, the company’s offices were entrenched in history.

Initially, the corporation was composed of several departments, including Apple Electronics, Apple Films Ltd., Apple Music Publishing, Apple Wholesale, Apple Retail, Apple Television, and Apple Records.

Today, Apple Corps continues to serve as the primary entity managing the Beatles’ intellectual property rights. It is jointly owned by Paul McCartney, Ringo Starr, Olivia Harrison, and Yoko Ono, and plays a significant role in preserving and promoting the Beatles’ legacy.

 

Zapple Records

A more experimental and avant-garde member of the Apple family, Zapple Records, was born on February 3, 1969. It was designed to cater to the more radical tendencies making rounds in the music scene.

On May 9, 1969, Zapple Records released John Lennon and Yoko Ono’s “Unfinished Music No. 2 – Life with the Lions” and George Harrison’s “Electronic Sound”. These were the only two albums published by the label. Other planned and officially announced projects, which were to feature poets and intellectuals such as Lawrence Ferlinghetti and Allen Ginsberg, and an album of Lenny Bruce’s last performance, never made it to market.

 

Apple Boutique

The Apple Boutique was one of Apple Corps’ more notable ventures, although it turned out to be its most unsuccessful. Inaugurated on December 5, 1967, in the presence of only John Lennon and George Harrison, the store was managed by the Fool, a group of Dutch designers, with the support of an English PR.

However, the store was a spectacular failure and closed after just eight months. On Tuesday, July 30, 1968, the remaining clothes and accessories on the shelves were given away to the public. Even though the event wasn’t advertised, word of mouth transformed the liquidation of the Apple Boutique into an actual happening, forcing the police to intervene to control the crowd.