MERSEY BOOTS - ADV

MERSEY BOOTS

The new 'Beat' boots - with elastic side gussets, inverted front seam, rounded toe and 2 1/3" heel height. Hand made, in top quality leather.

Sizes: 5-11, including 1/2 sizes; also boys, 2-41/2

Colours: black, brown and blue leather; black, brown and navy-blue suede. White and other colours available on request.

75/- per pair, plus 3/- P. & P.

Money-back guarantee. Cash with order, or C.O.D. (U.K. only), 2/- extra. Overseas orders welcome.

MOD SHOES (J3) 45 HERTFORD RD., LONDON, N.9

British advertisement for the "Mersey Boots", footwear modelled on the iconic boots worn by the Beatles. Sold by the London retailer Mod Shoes, they were handcrafted in leather or suede, with Cuban heels and elastic side panels. The name evoked Liverpool's "Merseybeat" movement, a defining symbol of the new pop culture. This advertisement illustrates how the Beatles' distinctive style rapidly became an international youth fashion trend.