The Authentic Beatle Wigs by Lowell - Advertising

Advertising flyer for The Authentic Beatle Wigs by Lowell, one of the many products inspired by the Beatles' iconic hairstyle during the height of Beatlemania. Marketed through mail order and promoted on New York radio station WMCA, the wigs reproduced the group's famous mop-top haircut, complete with long sideburns and a distinctive fringe.

Made from stretch Acrilan fibre and available in brown or black, they were advertised as the quickest and easiest way to achieve the Beatles look. This advertisement illustrates the extraordinary cultural impact of the band's image in the United States, where their hairstyle became one of the most imitated fashion trends of the 1960s and helped fuel a vast market for Beatles-related merchandise.