The Beatles O-Pee-Chee 'New Series' Trading Cards Bubble Gum

original box with black and white trading cards from the O-Pee-Chee series “The Beatles” (1964) complete with the 36 packets of cards and chewing gum

On the box are so-called portraits ‘floating head’ of John Lennon, Paul McCartney, George Harrison and Ringo Starr.

on the back: advertising Bazooka chewing gum. 

The cards were printed in Canada by O-Pee-Chee under license with Topps Chewing Gum.