The Beatles O-Pee-Chee 'New Series' Trading Cards Bubble Gum

Original display box from the Canadian The Beatles O-Pee-Chee “New Series” Trading Cards Bubble Gum series (1964), complete with 36 packs containing black-and-white collectible cards and bubble gum.

The box features portraits of John Lennon, Paul McCartney, George Harrison and Ringo Starr in the distinctive “floating heads” design.

The back of the box features an advertisement for Bazooka bubble gum.

The cards were produced in Canada by O-Pee-Chee under license from Topps Chewing Gum.