Hair Pomade The Beatles

Original packaging for hair pomade marketed during the first year of international Beatlemania in the Philippines. The box features vibrant, multicolored graphics with the faces of the four Beatles arranged around the central “The Beatles” logo and the phrase “Highest Quality Hair Pomade.”

The product is part of the vast array of Beatles-inspired merchandise produced in Southeast Asia during the 1960s. It represents a curious example of how the Beatles phenomenon was used to promote consumer products, including cosmetics and personal care items.

The pomade is also of particular historical interest because it evokes a traditional hairstyling practice that the Beatles’ success paradoxically helped to make less popular, replacing the pomaded hairstyles of the 1950s with the famous “mop-top” cut.