LYBRO JEANS | THE BEATLES VIEW OF THE MERSEY JEAN-SCENE flyer

Merseyside is international.

You feel you're at home and abroad on Merseyside.

Look seawards from a Liverpool quayside and America seems as close as the Atlantic horizon. And Merseyside is a magnet attracting people and customs from every country. (The world meets and mingles on Merseyside!)

The Merseyside jean-scene is lively, stylish, self-confident. (More groups, more clubs, more action on Merseyside).

And the Merseyside mood is adventurous!

Here 'the big, new idea will catch on and flourish - and, like The BEATLES, take the nation by storm!

 

ON MERSEYSIDE ..•

Girls will be boys!

They hunt out the 'hippy' sizes from the LYBRO range!

Follow the male trail to

YOUR nearby Lybro stockist.

If you find your 'fit' you'll look FABULOUS!

(It's worth trying!)

GO MERSEY ! GO LYBRO! 

In 1963, Lybro Limited, a Liverpool-based clothing company, asked The Beatles to endorse their jeans.

The photo shoot (the first and only one in which The Beatles appeared as spokespeople for an advertising campaign) took place in the spring of 1963.

The photographs were used to create a flyer featuring images of The Beatles.